Woman finds the same shoe priced lower in the men’s corner. She says Walmart tried to gaslight her into paying more for being a woman: ‘the pink tax’

A TikTok creator picked up two nearly identical sneakers from a Walmart shelf and held them up to the camera, one after the other. The first was called Cali, priced at $36.98, and stocked in the women’s section. The second, a few feet away in the men’s section, was called Chad and was marked at $34.98. Beyond the names printed on them, she couldn’t see much difference between the two.

Alaina Fountain, who posted the clip, opens by grabbing the Cali shoe off the rack. “Cali shoe, $36.98, right? Women’s, okay? This is the shoe, right? It says Cali on it, right? Take a good look at it.” She then walks over to the men’s rack.