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R. Thomas Umstead

WNBA Tips Off Second Half of Regular Season on a Ratings Roll

WNBA NBA ESPN Jackie Young New York Liberty SportsMedia Watch

Jackie Young #13 of the USA Women's National Team dribbles the ball during the 2024 WNBA All Star Game at Footprint Center on July 20, 2024.

The WNBA returns to the court on Thursday (August 15) after a monthlong break for the Paris Summer Olympics, hoping to build on its strong first-half ratings numbers.

The season’s first half concluded on a viewership high note, with a record 16 games generating more than 1 million viewers, besting the 15 WNBA games garnering seven-figure viewership in 1998 — a number which included regular season and postseason games, according to SportsMedia Watch.

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