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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

WNBA Games Draw Viewer Attention, TVision Finds

ION WNBA TVision NBA Caitlin Clark Fever
TVision WNBA attention.

The WNBA is not just generating big ratings. Viewers are paying attention to the games, shoulder programming and the sponsors that support them, according to new data from TVision.

The Caitlin Clark effect has been well known. College basketball’s all-time scoring leader, now a rookie for the Indiana Fever continues to draw viewers.

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