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The Independent UK
The Independent UK
National
Claire Savage

WNBA corporate sponsorship deals are growing. But not every athlete is getting their due

Womens Sports Sponsorships - (Copyright 2024 The Associated Press. All rights reserved)

In a banner year for women’s professional sports, athletes who dominate their game are reaping the financial benefits.

The WNBA is a leading example. Last month, it wrapped up a historic season that notched all-time viewership and attendance records while racking up brand deals and corporate sponsorships for its players along the way. On Sunday, the league will hold its draft lottery for the 2025 season.

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