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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

WNBA All-Star Game on ABC Draws 3.4 Million Viewers, Up 305%

Caitlin Clark in the WNBA All Star Game.

The Caitlin Clark effect continues to boost women’s basketball, with viewership of the WNBA All-Star Game drawing 3.4 million viewers, up 305% from last year, according to Nielsen.

The All-Star Game featured a WNBA All-Star team, including rookies Clark of the Indiana Fever and Angel Reese of the Chicago Sky, taking on Team USA, which is heading to Paris for the Olympics. Team WNBA won 117-109.

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