WK Kellogg says it will eliminate artificial colors and the preservative BHT from its entire cereal portfolio and cereal packaging by the end of 2026, a full year ahead of the timeline the company set last year.
The Battle Creek, Michigan company said production of reformulated recipes, including Froot Loops and Apple Jacks, begins later this year, with product shipping to retailers before year's end. Replacement colors will come from fruit and vegetable juices and other plant-based ingredients, and the company said it has invested in its manufacturing facilities to make the switch at scale.
