
Let's get one thing clear from the start. Wix Studio is not the same as standard Wix; what's often called Wix Classic. This newer, more advanced platform represents a significant departure from the company's traditional drag-and-drop website builder, positioning itself as a serious contender in the professional web design space (get the full differences between Wix Classic vs Wix Studio).
Unlike Wix Classic, which focuses on simplicity and broad appeal, Wix Studio targets creative professionals, agencies and businesses that need more sophisticated design capabilities without diving into custom code.