In the weeks leading up to their first gig for 16 years, Oasis have been busy when it comes to merch. They opened pop-up shops and announced collabs with Levi’s, Adidas and Next. The results are plain to see on the streets of Cardiff the afternoon before the long-awaited gig. If they say you are never more than six feet away from a rat in a city, here you are never more than six inches away from that famous Oasis Helvetica Black Oblique logo.
It’s on bucket hats, football shirts, tracksuit tops, T-shirts and, every so often, someone’s face. The fanbase goes across generations and demographics. There are those who were there the first time, and teenagers who grew up on their music. Some have travelled for miles – from Italy, Spain, Portugal and the US. If the crowd is largely white, there’s a contingent of fans from east Asia.
