Get all your news in one place.
100's of premium titles.
One app.
Start reading
Cycling News
Cycling News
Sport
Josh Croxton

'Without a name change, without a flag change, we won't continue' - Israel-Premier Tech bike sponsor Factor pushes team owner to disassociate with Israel

QUEBEC CITY, QUEBEC - SEPTEMBER 13: Derek Gee of Canada, Guillaume Boivin of Canada, Jakob Fuglsang of Denmark, Hugo Houle of Canada, Krists Neilands of Latvia, Corbin Strong of New Zealand, Stephen Williams of The United Kingdom and Team Israel - Premier Tech prior to the 13th Grand Prix Cycliste de Quebec 2024 a 201.6km one day race from Quebec City to Quebec City / #UCIWT / on September 13, 2024 in Quebec City, Quebec. (Photo by Alex Broadway/Getty Images).

In the wake of the pro-Palestine protests at the Vuelta a España and the targeting of the Israel-Premier Tech team, bike sponsor Factor has met with the team's owner Sylvan Adams to discuss their ongoing partnership, and more specifically a change in the team name and the nationality.

Speaking exclusively to Cyclingnews, Factor's founder Rob Gitelis explained that without a name change and a disassociation with the country of Israel, his brand's position as a sponsor will no longer be tenable.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.