With new UK rights deal, NFL teams work to increase revenue and fan base

Vikings cheerleaders pose for pictures with supporters of the team at a fan event at The Brotherhood Of Pursuits And Pastimes sports bar in Manchester, England. (Jon Super/AP)

LONDON — The “J-E-T-S” chants gave way to British-accented berating of quarterback Joe Flacco at the London sports pub where fans watched the Cincinnati Bengals ease to victory last week.

Sebastian Randazzo is optimistic, though. The young Englishman who founded a Jets fan club said interest in the NFL is “absolutely booming.”