PHILADELPHIA — A new city antismoking campaign is highlighting Philadelphians' stories about quitting to encourage others to do the same.
The initiative is a months-long effort to tamp down tobacco use in Philadelphia, which has one of the highest smoking rates among American big cities. The images of smokers who quit will be featured on television, social media, and radio, and on billboards and posters on the sides of buses through the end of October.
The campaign is aimed at populations that report higher levels of tobacco use. The first wave of ads, to run through September, will feature pregnant women and new mothers, people in recovery, and food-service workers. A second wave will highlight people in the LGBTQ community and veterans. The campaign's motto: "If I can quit, so can you."
