Get all your news in one place.
100's of premium titles.
One app.
Start reading
Advnture
Advnture
Dave Golder

With its next-gen Hydro Moc, Merrell wants to make water shoes cool

Merrell Hydro Next Gen Moc.

It’s a telling sign of the times that Merrell has decided to reveal the long-awaited update of its popular Hydro Moc water shoe on a trendy fashion site – Highsnobiety.

Part Croc, part Yeezy Foam Runner, the new Merrell Hydro Next Gen Moc say everything about the evolution of what was once a purely utilitarian type of niche footwear into bona fide streetwear. Even though Crocs have undergone their own cultural re-evaluation; they’ve been championed by arty bohemian types in a kind of anti-fashion statement rather than actually being cool.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.