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TechRadar
Simon Blunn

With growing tech complexity, businesses can’t lose sight of end users

A digital face in profile against a digital background.

It seems not a week goes by without headlines about technology becoming more intelligent. In the world of consumer technology, we’ve seen everything from lightbulbs to refrigerators becoming ‘smart’. Many of us find this an exciting time, but not everybody is on board – and that is fine, because the consumer tech revolution is optional.

In the world of work, however, this is simply not the case. The suite of apps that many businesses use for core functions, from HR to video calling, are not really optional. Of course, from a business’ point of view, by replacing paper-based processes or legacy technologies, they’re empowering employees to carry out tasks in a smarter way than before. Yet the reality is often very different to this well-meaning assumption: adding another app to the ever-growing pile does not always have the positive effect businesses might expect.

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