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PC Gamer
PC Gamer
Alex Raisbeck

With Fortnite, Epic Games has mastered the art of the crossover—so why do so few other developers follow its lead?

Alan Wake riding Shenron from Dragon Ball in Fortnite.

If Fortnite had come around when I was at school, I probably would have never left the house. As it happened, I was already at university when it was released in 2017, so for five years or so, with little interest in picking up the game, it completely passed me by. That all changed in August 2022, when Epic Games added something of such deep, mind-shattering importance to the game that I had no choice but to download it—Goku. A Dragon Ball Z crossover is the only reason I started playing Fortnite, but that led to an obsession that’s culminated in… well, me being here on PCGamer writing about it.

Over the past seven years, Fortnite has established itself as the premiere home of videogame crossovers. DC, Naruto, Star Wars, Family Guy, Street Fighter, Ferrari, Balenciaga, the NBA, Lady Gaga… the list goes on. Fortnite has had crossovers with some of the biggest brands and pop culture phenomena of our time—in what other game could Alan Wake ride Shenron into battle against Davy Jones? It would be naive to suggest that they haven’t contributed hugely to its success.

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