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Fortune
Fortune
Alexandra Sternlicht

With $7, TikTok users are running ads that shape TikTok's Israel-Palestine searches

(Credit: Mostafa Alkharouf/Anadolu via Getty Images)

Following the Hamas attacks that killed more than 1,200 Israelis last weekend and the resulting warfare, users around the world have turned to social media for updates on the situation. On TikTok, one of the most popular social media apps, users who searched for terms like "Palestine" and "Israel" have been presented not only with video clips by users opining on the conflict, but with videos—some replete with graphic images and misinformation—that users paid TikTok to promote on its platform, Fortune has found.

Among these sponsored videos is one from the user “eye.on.palestine,” featuring a montage of dead children, explosions and bombed out cityscapes with the caption, “please give my country and my people the power to push through the hard times it has to go through due to Israel” with the ominous call: “let us show the world what we are capable of.” (Eye on Palestine did not respond to Fortune’s request for comment.)

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