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France 24
France 24
World

Winter Olympics puts brands under pressure over rights abuses in China

Tibetan protesters demonstrate against the 2022 Winter Olympics by marching from the International Olympic Committee (IOC) headquarters to the Olympic Museum in Lausanne, Switzerland on February 3, 2022. © Valentin Flauraud, AFP

Brands such as Coca-Cola, Airbnb and Visa have paid millions to sponsor the Winter Games, which began Friday in Beijing. In doing so, rights groups say they are endorsing human rights violations, including the detention of millions of Uighur Muslims.

China’s Winter Olympics opening ceremony on February 4 marked the start of the 17-day competition, with some significant figures missing.

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