The chair of UK Sport, Katherine Grainger, has said future funding for winter sports will be based on grassroots participation as well as medals, after Great Britain left the Beijing Winter Olympics with only two medals.
Grainger pointed to the need to “make our sports as wide and diverse as possible” and reach a wider cross-section of the public. “It comes down to the fact that this public money – the public should have a benefit from it,” Grainger said. “A huge amount of that has been in the past two decades built around the focus on success, meaning the medals, and that is what gives us that status globally.”
