Love Island host Maya Jama is urging fans to "grab love by the horns" ahead of the new series airing this year.
The 9th series of ITV's Love Island will air later this month, with the full promotional trailer released today.
In the teaser for the new series filmed in South Africa, presenter Maya can be seen riding a pink velvet bejewelled bucking bronco as she tells viewers: "It’s time to grab love by the horns, I am ready, are you?"
The latest series comes with a brand new £1.2million villa as well as huge rule changes for the reality dating series.
Last season saw the programme break records with its viewing figures as the series become the most-watched series ever on ITV Hub, amassing over 269 million streams.
Winners Ekin-Su Cuculoglu and Davide Sanclimenti won the 2022 series after almost two months in the Love Island villa.
Last summer's series also saw the end of presenting for host Laura Whitmore, who chose to "step away" from the series. She revealed in a statement: "Some news! I won’t be hosting the next season of Love Island.
"There are certain elements of the show I’ve found very difficult that cannot be changed some due to the format, including the flying back and forth to South Africa along with my new conflicting projects.
"I wish it was still possible but know you’ll be in safe hands. I was only planning to fill in for Caroline for a season and it turned into three seasons. I hope I did you proud Caroline."
The new series sees Maya meet a host of new singletons on the lookout for love and relationships as viewers watch to see who will pair with who and if any will find true love.
The new series also features new rules including a social media ban for those in the villa. The ITV2 show announced that the new stars must agree to pause their handles for the duration of their time on the show.
Islanders’ accounts will remain dormant while they are in the villa and nothing can be published on their behalf.
In the past contestants' family or friends have been responsible for sharing content on the stars' social media accounts while they're on the show.
New Islanders will also be receiving training and guidance 'around mutually respectful behaviour in relationships.'
Not only will the contestants receive training, but they will also be given advice on how to deal with being constantly filmed and social media trolling.
The changes come after the ITV2 show has received criticism for its lack of support for those on the show. Past contestants Sophie Gradon took her own life in 2019. Two months later another former Islander, Mike Thalassitis, also died by suicide.
2018 contestant Niall Aslam revealed the he left the show after having stress-induced psychosis.
In February 2020 the show's host Caroline Flack also tragically took her own life, which prompted the #BeKind movement.
Love Island returns this January on ITV2 and ITVX.
