
Australia has become world-famous for its wine, but the industry faces an uncertain future. Too many grapes grown amid falling consumer demand, an oversupply of budget wine, and an undersupply of premium wine are just some of the problems besetting the industry.
There are still many small and medium-sized wineries across Australia. But the industry is dominated by a few large players, as well as “vertical integration” with ownership linkages between wineries and retailers.