Watching Jeff Kinney sign books is akin to watching an elaborate piece of performance art. Backstage at a theatre in Chester, where the author is continuing his UK tour, three folding tables heave under the weight of thousands of copies. Kinney wheels round the table on a swivel chair, signing as he goes. He is a picture of total focus.
Today Kinney is signing copies of Partypooper, the 20th book in his blockbuster Diary of a Wimpy Kid series. Every copy bears the phrase “Over 300 million books sold”. To put that into perspective, Kinney has sold more books than Led Zeppelin have sold albums. If you’ve had – or been – a child of reading age at any point over the last couple of decades, Kinney is a rock star. And nowhere is that clearer than at his sold-out event later that evening, as he is custard-pied while a crowd of 800 children and parents scream with excitement.
