Sunday's Super Bowl, the world's largest advertising stage and hippest halftime show ever all just got hipper: Willie Nelson.
The legendary, pot-smoking all-time musical great is teaming up with Skechers (NYSE:SKX) for an ad called “Legalize” - clearly a play on Willie’s long-standing belief that cannabis should be legalized across the country.
“Hi, I’m Willie Nelson. I thought of the legalization of the one thing that can bring comfort to millions… Skechers. You see, Skechers shouldn’t be illegal. They help so many…”
The surprised director calls cut and tells Willie, "I don't think Skechers are illegal anywhere."
Willie doesn’t miss a beat:
“But they feel so good, I just assume the man made ’em illegal…Not even a little illegal? Like you can wear ’em to a concert, but not to a kids soccer game?”
The director assures Willie that he can wear them anywhere.
Willie replies: “Well, pass the Skechers.”
Photo courtesy of Wikimedia Commons
