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Evening Standard
Evening Standard
Business
Simon Hunt

Williams sisters back London-based Shares app in $40 million funding round

Wimbledon doubles partners Serena and Venus Williams have teamed up away from the tennis court by investing together in a London fintech firm during a $40 million funding round.

The former Centre Court champions — who claimed the doubles title six times — have become shareholders in Soho-based investor app Shares, which launched in the UK in May and has since gained more than 150,000 users. They will also be brand ambassadors for the company but it is not known how much they have invested personally.

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