Hadrian Garrard, the curator of Morris Mania – an innovative exhibition now showing at the William Morris Gallery in Walthamstow, east London – tells the story of being in King’s Cross Station and spotting someone wheeling a shopping trolley covered in a plasticised Morris pattern. It reminded me of the time when a student thanked me for my teaching with a pair of Morris-themed flip-flops.
Mugs, tea towels, notepads, handbags and all manner of other incongruous objects make up this world of Morris merchandise. Much of it is made in China and remote from the purposes William Morris had in mind. How did this Victorian designer and socialist, known for championing craftsmanship and preferring substance over style, become an icon of consumer culture?
