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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

William Hill owner agrees £243m takeover by Greek casino and lottery firm

Evoke William Hill Bally Bally Intralot
A William Hill sign outside a betting shop in Manchester
Evoke, previously known as 888 Holdings, paid £2.2bn for William Hill’s network of high street bookmakers in 2021. Photograph: Phil Noble/Reuters

The owner of William Hill and the 888 online casino brand has agreed a £243m takeover by the Greek casino and lottery operator Bally’s Intralot.

Evoke had been locked in talks for the past two months with the Athens-listed Bally’s Intralot, which has extensive international operations, including in the US.

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