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The Guardian - UK
The Guardian - UK
Entertainment
Heather Stewart

Will Taylor Swift provide a £1bn boost to the UK economy?

Taylor Swift performing in Paris
Taylor Swift will kick off the UK leg of her Eras tour in Edinburgh in June, before playing Liverpool, Cardiff and London. Photograph: Kevin Mazur/TAS24/Getty Images for TAS Rights Management

Taylor Swift has long been credited with an outsized influence on music, celebrity culture – even politics. But reviving the UK’s flagging economy may be too much to ask, even of the sequinned megastar.

Research published this week by analysts from Barclays pointed to the extraordinary spending surge that ensues when Swift touches down, and suggested she could bring a £1bn boost to the UK.

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