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Evening Standard
Evening Standard
Business
Simon English

Will the cost of living crisis hit BT subscriptions?

BT

BT Sport has announced a proposed partnership with Eurosport (Stu Forster/PA)

(Picture: PA Archive)

IT’s not so long since BT and Sky were sworn enemies. When BT Sport was launched back in 2013 the anger in Rupert Murdoch-land was palpable.

The vibe went something like this: Those guys who can’t get our internet right are getting into football? Football is ours!

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