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Fortune
Fortune
Entertainment
Dave Smith

Will Smith’s self-inflicted PR nightmare won’t end after appearing to use AI-generated crowds to promote his rap comeback

Will Smith smiles (Credit: Matt Winkelmeyer—Getty Images)

Will Smith’s bid to relaunch his rap career has been overshadowed by a new controversy: accusations the actor and musician used artificial intelligence to fabricate cheering crowds in promotional videos.

Clips posted to Smith’s official YouTube channel this month showed dense audiences chanting his name and waving their hands in unison during performances. But some viewers and social-media users quickly suggested the footage appeared digitally generated, pointing to glitches and the repeated, uniform motion of fans in the background. The claims have fueled speculation Smith’s comeback tour may not be attracting the kind of organic support he’d hoped for.

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