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Tribune News Service
Tribune News Service
Entertainment
Karu F. Daniels

Will Smith’s Oscar slap damaged his reputation with consumers of all ages, data shows

The slap heard around the world has had a devastating effect on Will Smith’s reputation with consumers.

The newly minted Oscar winner’s Q Scores have dropped significantly since he slapped Chris Rock onstage at the Academy Awards in March.

According to Variety VIP, the new data — the industry standard for measuring celebrities’ mass appeal — shows that Smith’s reputation has been severely damaged.

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