Lightspeed Studios, best known for co-developing PUBG Mobile, and Will Smith, best known for slapping comedian Chris Rock on live television, have teamed up for a free-to-play open world survival shooter called Undawn.
Jokes aside, Will Smith is one of the biggest movie stars in the world, an Academy Award winner (and 4-time nominee) whose films have earned nearly $9 billion worldwide. Except for a Fortnite skin, this appears to be Smith's first real videogame role, and if I were to picture him as the face of a game I guess it would be something a little more grand—like Keanu Reeves in Cyberpunk 2077, or Liam Neeson in Fallout 3, or one of the many Hollywood actors who have performed in the Call of Duty series.