Google “Shopify vs. Amazon,” and you’ll get over 51 million results. Whether to sell on Shopify or Amazon (or both) is a debate that’s raged for years in the SMB community.
In working with dozens and dozens of eCommerce brands, I’ve heard both sides of the debate: Shopify is good for preserving margins and conveying branding ideals; Amazon is a revenue machine. Those who end up focusing on Amazon do so because of Amazon’s conversion power and huge, loyal audience – but also in part, because Shopify simply hasn’t had the user experience functionality to make its websites as appealing as Amazon. But with each wave of releases, Shopify is closing the UX gap (on both the front and back end) and making a case to earn more attention from retailers.
