Good morning, Broadsheet readers! Michelle Obama electrifies the DNC, Alex Cooper takes Call Her Daddy to SiriusXM, and Spanx founder Sara Blakely debuts a new kind of shoe, the Sneex. Have a fantastic Wednesday!
- On a high. Who doesn't want high-heeled shoes to be more comfortable? Spanx founder Sara Blakely knows women's pain, and she's trying to solve the centuries-old problem with the launch of Sneex, her new line of hybrid sneaker-heels, this week.
Sneex is Blakely's first new brand since starting Spanx two decades ago. Spanx made Blakely a billionaire by creating a category that has spawned imitators like Kim Kardashian's Skims. She seems to be hoping for similar success with Sneex. So far, it's unclear if Sneex will catch on in the same way as Spanx.
