Now that the four great roles of state are fully encumbered by men, thoughts naturally turn to the obvious question: will Samantha Cameron’s fashion label get a budget boost from Lord Cameron’s new pay packet?
Cefinn, which she launched in 2016 and takes its name from her children's initials, has — like most independent fashion brands — struggled post pandemic to turn a profit, with losses of over £2 million, albeit with sales up 45 per cent in the year to the end of October 2022. But, as one industry insider said, “find me a fashion brand that isn’t in debt.”
