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Tribune News Service
Tribune News Service
Business
Breana Noble

Will Ram's electric truck be a 'revolution'? Here's where its concept stands

LAS VEGAS — The "Ram Revolution" has arrived.

Stellantis NV on Thursday unveiled the highly anticipated Ram 1500 Revolution battery-electric pickup truck concept during its keynote presentation at the CES consumer electronics trade show at The Venetian Resort with a new face, flexible modern interior configurations, third-row jump seats and eyes-free driving. Some of the features are well off into the future, Ram CEO Mike Koval Jr. says, but the concept offers a visionary roadmap for its production model that will launch in 2024.

"We're planting our flag on Truck Mountain, saying, 'Ram is here,'" he told The Detroit News. "And this is proof that we are in fast forward and on track to deliver the best portfolio of electrified solutions and as we look to redefine the segment once again. ... Everything that our customers will see from Ram will be a direct descendant of what you see here."

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