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The Guardian - UK
The Guardian - UK
World
Rob Davies

Will prediction market ‘catch fire’ in UK, replicating US boom?

United Kingdom Polymarket United States James Bradley World Cup Clacton Kalshi Smarkets the World Cup
A billboard promoting Polymarket
Online betting platforms like Polymarket are increasingly popular on both sides of the Atlantic. Photograph: Bloomberg/Getty Images

With more plot twists than a spy thriller, Argentina’s 3-2 victory over Egypt was one of the World Cup’s most unpredictable matches.

But in one living room in Reading, to the astonishment of his 16-year-old son, a football clairvoyant appeared to know exactly what would happen next.

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