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Los Angeles Times

Sport

Stephen Battaglio

Will live sports disappear from traditional TV ?

Amazon Apple Lee Berke NFL ESPN Major League Baseball Los Angeles MLS NBA

LOS ANGELES — Streaming video platforms have been scooping up viewers who watch scripted shows and movies, leaving live sports as the last bastion of traditional TV.

The solid ratings for the NBA Finals on ABC and the audience growth for NHL's Stanley Cup on ESPN are further proof of the resilience of those events in the face of a fractured TV landscape. Live sports accounted for 75 of the 100 most-watched programs in 2021.

But how long can the legacy companies stay in the game?

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