“I want nothing more than for the bride—my friend—to be happy, but the thought of messing this up is keeping me awake at night,” says *Carla, a thirty-something content creator tasked with turning her friend’s wedding footage into a suite of reels and carousel posts she hopes will jump-start her influencer career.
What began as a single two-minute video quickly snowballed into two five-minute edits, then five to ten additional reels. “She asked me to give this to her as my wedding gift,” Carla says—on top of travelling and spending more than £1,000 to attend.
