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The Guardian - UK
The Guardian - UK
Technology
Alex Hern

Will Google’s rush to join chatbot party with launch of Bard backfire?

Google Bard ChatGPT Bing GPT
Google logo on office building in Zurich.
Google led the way on AI research, but has delayed releasing its chatbot until now. Photograph: Arnd Wiegmann/Reuters

Can Google save its golden goose or will it simply kill it trying? That’s the question that lurks behind the launch of the company’s Bard chatbot, hurriedly announced after the overnight success of ChatGPT in early 2023.

With Bard, Google has to walk a tightrope: offer users an experience that can compete with the AI-powered Bing Chat and ChatGPT without cannibalising its enormously profitable search business in the process.

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