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Technology
Stevie Bonifield

Will Google's new Gemini AI features get people to switch to a Pixel phone?

Google Gemini Apple Apple Intelligence Made By Google Microsoft
Person holding pixel 9 pro.

On Tuesday, Google announced a host of new Gemini AI features at its Made by Google event, which also showcased a new line-up of Pixel phones. Google highlighted a leap forward in on-device AI features, but is it enough to get people to switch to Pixel?

The on-device AI competition is heating up, and the rivalry between Google Gemini and Apple Intelligence is already front and center. Google is coming out swinging and launching its AI features faster, but it will take some serious innovation to win over long-time Apple users and even people currently using a non-Pixel Android phone. 

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