
Ford Motor (F) stock underperformed the markets in 2023, and so did rival legacy automaker General Motors (GM), despite its mammoth share buyback. F and GM have underperformed the markets over the long term, as well, and haven’t created much investor wealth this decade.
However, Ford stock did rebound from its 2023 lows amid the broader market rally, and currently trades at just under $12. Will Ford stock go up in 2024? Here are the good, the bad, and the ugly aspects of the legacy automaker, beginning with the bull case.