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Evening Standard

Entertainment

Lisa McLoughlin

Will Ferrell says Asda Elf advert has helped him get paid what he deserved

Will Ferrell Asda Buddy Ryan Reynolds BBC One Show

Will Ferrell stars in the new Asda Christmas ad - well, his character Buddy does, anyway
(Picture: Asda)

Will Ferrell has shared his thoughts about Asda’s Elf-inspired Christmas advert – and admits it finally helped him get paid what he deserved.

The TV spot sees Ferrell’s character Buddy from the 2003 movie apply for a job at the British supermarket, with shots from the film expertly cut into the ad so viewers can follow his journey to securing the role.

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