Supermarket ASDA has a new recruit for this year's Christmas rush in one of the most loved characters from this century's festive flicks.
The advert, which premiered during Coronation Street on Friday night, uses original footage and iconic lines from the 2003 movie to place the Will Ferrell character at the heart of a busy store during the build-up to his favourite time of year. The advert is set to Santa Claus is Comin' to Town and sees classic film footage merged with newly-filmed scenes, WalesOnline reports.
Viewers see Buddy's wide-eyed wonder and love for all things Christmas as he embarks on his first day as member of the Asda in-store Christmas team. He also marvels at several of Asda's festive products, while distracting colleagues with his yuletide plans and his singing over the store tannoy system.
