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The Guardian - UK
The Guardian - UK
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Arwa Mahdawi

Will Elon Musk’s incessant innuendo ever catch up with him?

Untouchable? … Elon Musk attending the Breakthrough Prize awards in Los Angeles, California in April
Untouchable? … Elon Musk attending the Breakthrough Prize awards in Los Angeles, California in April. Photograph: Mario Anzuoni/Reuters

Elon Musk is a boob. The brash billionaire is also, as he can’t stop telling the world, embarrassingly obsessed with breasts – so much so that last year he painted over the “W” on the Twitter sign at the San Francisco headquarters so that it read “Titter”. This belaboured joke was a long time in the making: days before offering to buy Twitter in April 2022, he tweeted a poll: “Delete the w in Twitter?” It’s highly possible that Musk spent $44bn on the social media platform just so that he could one day turn this very stupid gag into reality.

This wasn’t the first time he’d publicly sniggered “Haha, female anatomy is hilarious!” like a dimwitted schoolboy. In 2021 he joked about starting a university called the Texas Institute of Technology & Science. Gettit? It’s a naughty acronym. Hilarious! Indeed, this particular joke never seems to get old for the 52-year-old. Earlier this year, he tweeted “Boobs just rock, it’s a fact,” alongside a meme of a man distracted by a woman’s cleavage.

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