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Barchart
Barchart
Rich Asplund

Will Apple’s New Product Line Entice Stock Buyers?

Apple AAPL

Later today, Apple (AAPL) is scheduled to unveil its new iPhone 15 product line, along with next-generation watches and AirPods.  According to Bloomberg News, the iPhone lineup will include two entry-level and two high-end models.  Apple’s new iPhone debuts have historically been a sell-the-news event for the stock, but the weeks following the launch have been a better opportunity to buy the stock dip. 

Shares of Apple typically move higher in the months ahead of a new product launch.  This year, however, has been different.  Apple shares retreated in August after it reported its third straight quarter of declining sales and predicted a similar performance this quarter, hurt by an industrywide slump that has dented demand for phones, computers, and tablets.   Then, this month, Apple stock took a hit amid concerns about government restrictions on iPhones in China, the company’s biggest international market. Apple has lost nearly $300 billion in market value since closing at a record on July 31.

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