The best sports teams constantly look to reinvent themselves. Their core principles remain in place but, crucially, they never, ever stand still. To do so is to risk slipping backwards relative to their competitors and arrive at the worst of all possible outcomes: a poorer, less successful version of themselves.
The ultimate example in rugby, until now, has probably been the All Blacks. For decades it was not only about winning the next game, but underlining their position, to quote one of their motivational whiteboard slogans from 2013, as “the most dominant team in the history of the world”. When you are chasing that kind of rarefied target you don’t allow the grass grow beneath your jandals.
