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Zenger
Zenger
Business
Jim Williams

Will Amazon Or Apple TV + Offer The Pac-12 Deal They Can’t Say No To?

INDIO, CA - FEBRUARY 11: A detailed general view of the MLS logo on the red sleeve of a New York Red Bulls player along with the Apple TV logo - Apple and Major League Soccer present all MLS matches around the world for 10 years, beginning in 2023 - during the MLS Pre-Season 2023 Coachella Valley Invitational match between Minnesota United FC v New York Red Bulls at Empire Polo Club on February 11, 2023 in Indio, California. (Photo by Matthew Ashton - AMA/Getty Images)

WASHINGTON — If we are to believe what we read in trade publications the Pac-12 new media deal is in the works with ESPN, Amazon Prime Video, and Apple TV+ presently left at the table. What we have been able to read from the tea leaves is that the conversation about a possible deal is one that is heavy on streaming distribution over a more traditional model of liner TV.

In a perfect world Pac-12 commissioner George Kliavkoff would have CBS, ESPN, Fox, NBC and maybe even a streamer like Amazon or Apple taking part of the package. Kliavkoff, does not live in that world his options remain dealing with Apple, Amazon, and ESPN which means a strong possibility of more streaming and fewer games on traditional outlets. 

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