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Scott Schieman, Professor of Sociology and Canada Research Chair, University of Toronto

Will AI automation really kill jobs? A new survey finds Canadian workers are split on the answer

Since 2023, there has been a steady increase in media stories about the potential for automation by artificial intelligence (AI) to displace workers. As sociologists who study what people think and feel about work, we wondered if these narratives were gaining any traction among workers.

Understanding worker attitudes toward automation is a crucial part of studying AI’s broader impact on work and society. If large segments of the workforce feel threatened or left behind by AI, we risk not just economic disruption but a loss of trust in institutions and technological progress.

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