With an upcoming FIFA World Cup being staged across the nation, 2026 was supposed to be a bumper year for tourism to the United States, driven in part by hordes of arriving soccer fans.
And yet, the U.S. tourism industry is worried. While the rest of the world saw a travel bump in 2025, with global international arrivals up 4%, the U.S. saw a downturn. The number of foreign tourists who came to the United States fell by 5.4% during the year – a sharper decline than the one experienced in 2017-18, the last time, outside the height of the COVID-19 pandemic, that the industry was gripped by fears of a travel slump.
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