Across Appalachia, September marks the start of ginseng season, when thousands of people roam the hills searching for hard-to-reach patches of this highly prized plant.
Many people know ginseng as an ingredient in vitamin supplements or herbal tea. That ginseng is grown commercially on farms in Wisconsin and Ontario, Canada. In contrast, wild American ginseng is an understory plant that can live for decades in the forests of the Appalachian Mountains. The plant’s taproot grows throughout its life and sells for hundreds of dollars per pound, primarily to East Asian customers who consume it for health reasons.
