The wild-caught fish you buy was landed far away from cameras or scrutiny. So how do you know it really is what the label says? How do you know it was caught in a sustainable fishery? Even in regulated fisheries like Australia’s, the answer is, broadly, you don’t.
That’s because most wild-caught seafood is untraceable. Yes, it could have been caught sustainably by pole and line fishers. But it could have been relabelled as a different fish altogether. Worldwide, seafood fraud is rampant. That’s why conservationists ask fish buyers to use apps like GoodFish to check.
