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Fortune
Fortune
Eleanor Pringle

Wilbur Ross led trade talks with Canada in Trump's first term—he says it's more difficult now because Canadians simply don't like the U.S. as much

President Donald Trump makes a statement on the census with former Secretary of Commerce Wilbur Ross in the Rose Garden of the White House on July 11, 2019 in Washington, DC. (Credit: Alex Wong - Getty Images)

The usually cordial relationship between Washington and Ottawa has soured considerably in recent weeks, with trade talks derailed and the neighbors now levying multi-billion-dollar tariffs against one another.

The Trump administration’s most recent trade war comes with a hefty cost, with some $872.3 billion traded between the nations in 2025. After negotiations collapsed this weekend, Canadian Prime Minister Mark Carney said the U.S. “asked for too much and offered too little,” while Trump says Canada is “foolish” to engage in a trade war.

Wilbur Ross has a unique perspective on the challenges being faced on both sides: He was U.S. Commerce Secretary in Trump’s first term, and led renegotiations of the North American Free Trade Agreement (NAFTA) with Canada during a similarly tense period.

The current negotiations are all the more difficult because of the fundamental shift in sentiment–and as a result, political will—of Canadians toward their American neighbors, Ross said.

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